One of the primary themes throughout the Phase One XF IQ4 launch was the representation of Copenhagen and Danish design to celebrate the brand's 25 year history. For Yulia's film we chose the stunning Statens Museum for Kunst as the location. Coordinating a film in a national museum is tremendous work and required management not only of the film teams, model, stylists, and assisting crew but the security team and legal team from the museum. Filmed over one night in the museum, I was able as a producer to push the boundaries and find new and interesting ways to display a concept and deliver on the brand messaging.