Phase One + Paul Reiffer
Producer + Project Manager + Creative Director
XF IQ4 150 MP
Of the trilogy of hero films released for the Phase One XF IQ4 launch, Paul's stands out as one of the crowd favorites. As a landscape and cityscape photographer Paul gave us the opportunity to see our hometown of Copenhagen through new eyes. Shooting some of the most iconic locations in the capital over one night was the perfect way to conclude the launch film series.
The behind the scenes images capture a bit of the chaos of shooting outside in a high traffic public place during the summer months. In addition to overall production manager my role required securing permits from the city, writing the treatment and concept for the film, coordinating crews and playing the role of assistant director. Running between multiple locations in one night creates a special energy in the film and delivers exactly what was requested from the brand.