DFDS Global

Consultant + Creative Production Manager

  • New Visual Identity

    Assisted in the development and implementation of new visual identity for 12,300 employees across 20 countries.

  • Brand Campaigns

    Led the company’s most comprehensive B2B brand campaign through production to activation.

  • Thought Leadership

    Developed strategy to expand and improve thought leadership across the B2B business.

Onwards

The first of it’s kind for the B2B business, the Onwards campaign diverts from a product and service approach to focus on how and why DFDS delivers for their clients. Through a multi-tiered and multi-month content roll-out this brand awareness campaign is the cornerstone of the brand platform and what the DFDS B2B business will be moving forward.

New Visual Identity

How do you launch and activate a new visual identity across 12,300 employees in 20 countries? Well, through clear project management and an unwavering dedication to the needs of the brand that’s exactly what we did! Now available in more than 100+ individual assets the new DFDS visual identity brings a warmth and sophistication to the brand while honoring the heritage of over 120 years of shipping.

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Roccamore